The Pros and Cons of Shopify vs WordPress


When it comes to setting up an online store, there are two major platforms that small businesses can choose from: Shopify and WordPress. Both have their pros and cons, so it’s important to evaluate each one carefully before making a decision. In this blog post, we’ll take a closer look at both Shopify and WordPress to help you decide which platform is right for your business.

Shopify Pros

  • Ease of Use: One of the major benefits of Shopify is that it’s extremely user-friendly. Even if you don’t have any technical experience, you’ll be able to set up your store quickly and start selling right away.
  • Affordable Pricing: Shopify has a variety of pricing plans available, all of which are very reasonably priced. You can even start with their 14-day free trial to see if the platform is a good fit for your business before committing to a paid plan.
  • Lots of Apps and Add-Ons: Another great thing about Shopify is that there are a ton of apps and add-ons available to help you customize your store exactly the way you want. This makes it easy to add features like live chat, email marketing integrations, and more.

Shopify Cons

  • Limited Customization Options: While you can certainly customize your Shopify store to some extent, there are limits to what you can do. If you’re looking for complete control over the look and feel of your store, then Shopify might not be the best option for you.
  • You’re Locked Into Shopify: Once you’ve built your store on Shopify, you’re essentially locked into using their platform. This means that if you ever want to switch to another eCommerce platform, you’ll likely have to start from scratch.

WordPress Pros

  • Completely Customizable: One of the biggest advantages of using WordPress for your eCommerce store is that it’s highly customizable. You can change literally everything about your store, from the design to the functionality. If you can dream it, chances are you can build it with WordPress.
  • You’re Not Locked In: Unlike with Shopify, if you build your store on WordPress, you’re not locked into using their platform forever. You can easily export all of your content and move it to another platform if you ever want or need to.
  • It’s Free (Sort Of): While there is a cost associated with hosting your WordPress site, the actual software itself is free to use. This makes it a great option for businesses on a tight budget.

WordPress Cons

They Don’t Offer Hosting Services: One downside of using WordPress for your eCommerce store is that they don’t offer hosting services like Shopify does. This means that you’ll need to find a separate hosting provider, which can be an added expense. Additionally, it can be somewhat challenging to set up WordPress if you don’t have any technical experience. While there are plenty of tutorials available online, it might take some time (and patience!) to get everything set up correctly.


Ultimately, the decision of whether to use Shopify or WordPress for your eCommerce store boils down to personal preference and what’s most important to your business in terms of features and functionality. If ease of use and affordability are your top priorities, then Shopify would be the better choice for you. However, if complete customization is what you’re after, then WordPress might be a better fit. Hopefully this blog post has given you some things to think about as you decide which platform is right for your business!

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